For those of you who want “the voices in your head to be marketing voices” (willfully subversive signoff at the tail end of Jennifer Jones’ podtech podcasts), a less schizophrenic and more organized view of user-generated content is covered by the director of global marketing communications for Coke in this podcast. It’s interesting in a German kind of way. You know, where something sort of interesting becomes very interesting. (Disclosure, I’m half German (left side), lived there, speak it, and know them well, in a sort of interesting way). Podcast is here:Blogging The World Cup with Coca-Cola™
But aside from podcasting the war, the World Cup, and blogging the world cup, and all of that, much of which consumed days and days of June 2006, I’ve got to comment on commentary. It’s terrible, for the most part.
I subscribed to 4 cup podcasts, all British, two of which were funny, one of which was downright illegal (sponsored by Dodge Caravan, no less), and they made my day. I wish the Cup were still on just so that I could listen in. Now i’m following the tour (de france, the other old European country whose cup ended ignominously half empty), and the toolheads hanging about the bikeshed are just not funny, not intelligent, not articulate (the elephant man spoke sentences of lyrical profundity by comparison, just a bit hard to make out), and not interesting, even in a German kind of way.
Please, podcasting is not blogging. It takes time. It occupies the space between one’s ears in such a manner that a vacuum results therein from vacuous reportage… There is no other way to pay attention to sound than to listen. I’ve tried removing one ear bud and generally have to thumb my way counterclockwise and then back over the bits I heard while the cashier asked for my club card number and it just doesn’t work… Please, blog if you don’t know more about cycling than your average discovery channel viewer. But if you’re podcasting the Discovery Team, don’t tell us what the coach did on his day off. Tell us where they went. Where they started. How they fell down and got back up again. Who broke away, where they went, who chased, how fast, and whether they caught up with them! It’s a race, not a game of backgammon. (And we won’t even get started on the ESPN soccer commentary, which necessitated seeing the games in bars packed enough to drown out that drivel…)
Here Here Al Gore:
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