Gravity7
-
Recent
- Principles of Social Interaction Design (pdf)
- Big data, social data: which matters more?
- Lean UX and lean startups: is trial and error the best way forward?
- The secret sauce of social
- When should you think about social interaction design?
- Check out the new check in
- Tracking and trackers: user experience that counts
- Social media and marketing doublespeak
- A few thoughts on social media user types
- Zero Moment of Truth, or Zero Moment of Insight?
- Instagram: the object of sharing & the shared object
- Live video chats — if next new thing, what social design issues?
- Enterprise social: it’s still about the people
- Games People Play: Transaction Satisfaction
- Games People Play, and Social Games Online
-

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon>, a group blog
Monthly Archives: July 2003
I had this thought the other day. I don’t know if it qualifies as an insight or not, but it had that “aha” quality about it that thoughts sometimes have. To find out what a conventional technology does, you turn … Continue reading