April 2006 23
MySpace courts the friendship of advertisers
Posted By : Adrian Chan

There’s an interesting article in the NYTimes today about MySpace, and its intention to market itself to advertisers by allowing them to create profiles and make friends with MySpace members. The thinking here is logical;

April 2006 04
GM’s user-generated content: Chevy Tahoe Ads
Posted By : Adrian Chan

Interesting article in the NYT today about GM’s experience soliciting user-generated content. Namely, ads for the Chevy Tahoe. GM’s experience, not surprisingly, solicited some, hm, should we say un- or solicited, ads decrying the mighty