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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: January 2007
I can see (myself) for miles and miles and….
I don’t normally write personal posts. But last night, during one of those proverbial late-night-staring-at-the-ceiling attempts to sweep the cobwebs from the corners of my mind in order to prepare it for rest, I had what felt like a small-to-middling … Continue reading
Tagged attention, berne, blogging, psychology, social media, theory
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New SxD White Paper: The Social Engine that Drives Review Sites
Social Interaction Design Guide: The Social Engine that Drives Review Sites 2007, pdf, 16 pages. NEW! A Social Interaction Design guide to the social engine and engineering of user motivation and participation on review sites. This lighter-than-usual white paper looks … Continue reading
The User of Social Media: A Second Self?
I’ve been thinking about the user in social software and social media, from a designer’s perspective, and thinking about the user experience behind participating in these systems. Wondering, for example, how this all becomes “social.” Wondering how to integrate the … Continue reading
