I’ve been having a fascinating time reading through papers on NextStage Evolution, a company in the business of metrics and online media analysis. And I’m compelled to write briefly on some core methodological principles, primarily
People are again afoot, around the world, in protest. Protesting against (Iraq, Paris, Haiti), protesting for (China, South Korea, Irvine, CA). Pro-tests by Chinese students at American universities for Chinese pride. Con-tests in Iraq against
Sentimetrix, which I have to admit I haven’t used, makes an interesting claim viz its sentiment algos for social media sentiment analysis. The first para claims that sentiment can be measured semantically. Interesting. That would
Out with friends last wk from a local social marketing firm and while enjoying the pleasant blend of mojitos and metabolic processes, the topic of branding and advertising on social media bubbled up. A silly
I happened on a local bookstore going out of business yesterday and raided the psychology section, picking up a number of cardinal texts at $2.98 a pop. One of them was Please Understand Me, by
An article on bringing Web 2.0 to bear on climate change caught my eye this sunny and serene Sunday am. It’s a short post on Climate Feedback presenting threaded discussion forum for use in managing