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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: April 2008
Social Analytics and Understanding the User
I’ve been having a fascinating time reading through papers on NextStage Evolution, a company in the business of metrics and online media analysis. And I’m compelled to write briefly on some core methodological principles, primarily because the methodology behind social … Continue reading
The Not Being here of Twitter, and No Being here of Friendfeed
People are again afoot, around the world, in protest. Protesting against (Iraq, Paris, Haiti), protesting for (China, South Korea, Irvine, CA). Pro-tests by Chinese students at American universities for Chinese pride. Con-tests in Iraq against American “occupiers.” Marching, gathering, mobbing, … Continue reading
Tagged psychology
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Sentimetrix… Sentimentrix… Sentimistaken?
Sentimetrix, which I have to admit I haven’t used, makes an interesting claim viz its sentiment algos for social media sentiment analysis. The first para claims that sentiment can be measured semantically. Interesting. That would assign intensity of sentiment to … Continue reading
