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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: November 2008
Social Media PR Playbook: Thoughts
I’ve been gestating ideas for the past several days around ways to use social media for PR purposes that would exceed the normal use of social media tools to print and distribute PR messaging. It strikes me that PR agencies … Continue reading
TheHornGroup panel on PR and social media: an email
This an email exchange between myself and Edelman Sr VP Christel van der Boom on last night’s panel at the Horn Group. We thought it would be worth sharing. I’ve simply copied the final email into blogger, placing Christel in … Continue reading
The Topsy-Turvy World of Social Media
This short slideshow has been sitting about on my machine for months. This morning, for no particular reason, I decided to wrap and post it. It’s a reflection on some of the paradoxes of social media, seen from the perspective … Continue reading
Posted in Design, SxD Theory
Tagged psychology, social interaction design, social media, theory
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