SNCR and AdCouncil collaboration

Society for New Communications Research Joins with Iraq and Afghanistan Veterans of America and the Ad Council on Social Networking and Online Community Initiative for Iraq and Afghanistan War Veterans

Excerpt:
“The Ad Council is proud to join with IAVA to launch such a historic campaign to help ease the readjustment for Iraq and Afghanistan veterans, and we are very grateful to SNCR for its participation in this project,” said Tony Foleno, senior vice president of research for the Ad Council. “As we increasingly incorporate social media and interactive components into our campaigns, it is vital that we do all we can to measure their effectiveness. SNCR’s expertise will be an extremely valuable addition to this effort.”

“We are very proud and honored to be a part of this critical campaign designed to support the men and women who have served our country in Iraq and Afghanistan,” said Jen McClure, executive director, SNCR. “We thank our Fellows, Katie Paine and Adrian Chan, and Visible Technologies for donating their time and expertise to this important project.”

“Visible Technologies is extremely proud to participate in this project and have the Ad Council and SNCR utilize our technologies for measuring participation and the effectiveness of social media conversations for the Veteran’s initiative,” said Blake Cahill, senior vice president, marketing, Visible Technologies.

“Working with IAVA, the Ad Council and Visible Technologies gives us the opportunity to make a difference on an issue that deserves national attention, and it is a privilege to be able to do so,” added Adrian Chan, a senior fellow of the Society for New Communications Research.

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