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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: February 2009
Transient conversation networks on twitter
This is a re-post of a comment left on a post by Larry Irons, who commented on my recent post about HP labs’ research on twitter’s social networks. My comment became a post unto itself. Larry, Great post. i think … Continue reading
Posted in Social practices, SxD Theory, Twitter
Tagged conversation, social network analysis, status culture, theory, twitter
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Attention and inattention on Twitter
I missed this research on twitter social networks as i was taking time away from the internets when it was posted. Here’s Jeremiah Owyang’s coverage of network analysis conducted at HP labs. The research does seem only to illustrate the … Continue reading
Posted in Social practices, SxD Theory, Twitter
Tagged attention, social network analysis, sociology, status culture, twitter
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Tell me, please
In client work recently I have come up against the the importance — and difficulty — of satisfying multiple user positions and experiences. Social media work because the author and the reader are satisfied. Sure, social MEdia need to be … Continue reading →