Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

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April 2009 10

Posted By : Adrian Chan

I spent much of yesterday afternoon listening to podcasts from a conference I wish I had attended: the IA Summit. The podcasts are up on Boxes and Arrows (thank you Chris Baum!) and are well

Gravity7

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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