I have been talking about socially-mediated branding without having really offered a description of what I mean by it. In follow up to yesterday’s post on consumers and their identification with brands, I want to
If one did a semantic analysis of the language I use in my blog posts of late, I’d not be surprised if two of the words I use most are “many” and “different.” I much
The social interaction requirements docWe’re all familiar with the MRD and PRD, documents used to set market and product requirements for a new software application or service. For social media products, I think there’s another
11.On the heels of a bit of to-and-fro with Josh Porter (@bokardo) and Adina Levin (@alevin) on leaderboards as used in social media, I have to confess that Josh may be right. Designers do influence
I started wondering last evening what twitter would be like if in addition to followers we could also see who was actually being paid attention to. The groups many of us use in clients like
The realtime web is living on borrowed time. Not in the sense that time’s running out on realtime. But in the sense that the realtime web actually involves two kinds of time. One is the