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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: September 2009
Socially-mediated branding: Revangelism?
I have been talking about socially-mediated branding without having really offered a description of what I mean by it. In follow up to yesterday’s post on consumers and their identification with brands, I want to just unpack this idea a … Continue reading
Socially-mediated branding: identify yourself
If one did a semantic analysis of the language I use in my blog posts of late, I’d not be surprised if two of the words I use most are “many” and “different.” I much prefer many and different to … Continue reading
The sociability spec: documenting social interaction requirements
The social interaction requirements docWe’re all familiar with the MRD and PRD, documents used to set market and product requirements for a new software application or service. For social media products, I think there’s another piece of documentation worth writing. … Continue reading
