A few weeks back, Jeremiah Owyang wrote a piece “Revealing Google’s Stealth Social Network Play.” In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy
All social media involve a dislocation that de couples the act of communication or interaction from its artifact, which is a text or recording. This is a shame, in some respects, but one that creates
An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as
One of my favorite books about community is a work by Nobel Prize winner Elias Canetti called Crowds and Power. It’s a beautiful and thoroughly insightful study on people assembled in different ways and for
I had other things in mind for this morning until a client sent me an article in today’s Wall Street Journal about online ratings. She, like many others running review and ratings-based sites, is “suffering”
This post is a reflection on some questions raised by Adina Levin in a post on Google Wave dated July. I haven’t myself used the product, so this is not a product review but is