Monthly Archives: October 2009

Social search and advertising: Google’s endgame?

A few weeks back, Jeremiah Owyang wrote a piece “Revealing Google’s Stealth Social Network Play.” In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy aimed at social networking. And … Continue reading

Posted in Marketing, Social practices, Streams | Tagged , , , | 5 Comments

Realtime streams: now and then

All social media involve a dislocation that de couples the act of communication or interaction from its artifact, which is a text or recording. This is a shame, in some respects, but one that creates possibilities that wouldn’t exist if … Continue reading

Posted in Streams, SxD Theory, UX | Tagged , , | Leave a comment

Brands, and putting twitter word of mouth in context

An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language expressions, or “talk”. … Continue reading

Posted in Marketing, Streams, Twitter | Tagged , , , | 7 Comments