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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: January 2010
Brief thoughts on discourse networks
Every age has its metaphors. Ideas or notions around which related phenomena seem to crystallize easily. Descriptions and concepts that seem to explain what’s going on by means of a waxing common sense, if not sound logic and reason. It’s … Continue reading
SxD: Primary and Secondary Frames
I wrote several times last year about frames and re-framing the approaches to social media design. The concept of frames is borrowed from Erving Goffman’s analysis of face-to-face social interactions. In brief, frames are how we know What’s going on, … Continue reading
Social media in the enterprise: formal v informal sociality
Social media will continue to penetrate the enterprise in 2010. And if past discussions are any indication, we should be able to look forward to a healthy discussion around similarities and differences between consumer-facing social media, and social media as … Continue reading
