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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: May 2010
The Reality of Social Media
The internet changes over time. That the technology has evolved is obvious. But how we use the internet is also changing. So we have two conceptual distinctions — technology and people — that we frequently conflate into one idea of … Continue reading
Posted in SxD Theory
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What comes after likeretweetcheckindiggbookmarkshare?
The tyrranny of the one-click solution With Facebook likes now portending a more public, socially searchable, semantically-related, distributed and increasingly ubiquitous social web experience, it’s worth asking What comes next? What comes after the one-dimensional likeretweetcheckindiggbookmarkshare button? With a one-click … Continue reading →