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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: August 2010
Attention: This Revolution will NOT be Televised
by Adrian Chan and Andreas Weigend This post has been translated into German (GDI Impuls 2/2010), Spanish, and Chinese (simplified). The social data revolution We live in an age in which social data has become the air we live and breathe. … Continue reading
Posted in All, Marketing
Tagged marketing, realtime, social data, social media marketing
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I just killed a social game mechanic
Techcrunch this week posted a copy of a social gaming playdeck used by SCVNGR. Social gaming is indeed hot these days. But there’s some confusion around game mechanics and social gaming dynamics. I don’t see any social in the playdeck … Continue reading
Posted in All, Design, SxD Theory, UX
Tagged behavior, game mechanics, social games, sxd
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Are social media valuable to society?
Many have noted the decline and fall of print and professional journalism. Some point their fingers at social media, or at the internet in general. There’s truth to this, although there are economic and business reasons, too (for which the … Continue reading →