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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: September 2010
A look at the innovation of social tools
We in the social media industry are given to talk about the fortunes of our leading companies. Twitter, Facebook, and Foursquare are our brands. They are the characters in our story, legends of their own making and in their own … Continue reading
Selling the invisible: the art of the expert
I very rarely write about what I do. My work is germane and practical; my writings, reflective and theoretical. But I would like to pen a few thoughts about my work as a freelance and independent contractor, both for the … Continue reading
How to write commercial tweets and posts
I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall within the purview of social … Continue reading →