Monthly Archives: September 2010

A look at the innovation of social tools

We in the social media industry are given to talk about the fortunes of our leading companies. Twitter, Facebook, and Foursquare are our brands. They are the characters in our story, legends of their own making and in their own … Continue reading

Posted in All, Design, Social practices | Tagged , , , | 8 Comments

How to write commercial tweets and posts

I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall within the purview of social … Continue reading

Posted in All, Marketing, Twitter | Tagged , , | 1 Comment

Selling the invisible: the art of the expert

I very rarely write about what I do. My work is germane and practical; my writings, reflective and theoretical. But I would like to pen a few thoughts about my work as a freelance and independent contractor, both for the … Continue reading

Posted in All, Marketing | Tagged | 1 Comment