-
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: October 2010
Designing for dates: when contact needs a helping hand
I got into social media more or less on the heels of running an online dating service in the late 1990s. It was the san francisco bay area franchise of matchmaker.Com, and I was co-owner with a friend. I made … Continue reading
Connections: A reflection on the development of social tools
The story of the stirrup Do you know the story of the stirrup? The stirrup was introduced to horsemanship alternately by the Central Asians, Chinese, or tribes in India more than 2,500 years ago. But it was not until combined … Continue reading
Posted in All, Design, Social practices
Tagged media theory, social interaction design
View Comments
Designing social tools: core user types
In rolling out and growing a successful social product we need to always think from the user’s perspective. Audiences don’t view the product as we do, and we should have no reason to expect them to do with our platform … Continue reading
Posted in All, Design, Social practices, UX
Tagged personality types, sxd, user types, ux
View Comments
