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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: March 2011
Color — where social value is elsewhere, in time?
I was thinking last night that there’s always an interesting byproduct of apps that are real time. The mode of production — in Color’s case taking snaps — is a low-intensity social experience in real time. That is, when people … Continue reading
Posted in Social practices, SxD Theory, UX
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Social logics of mobile social apps
It’s been a very long time — going on six months — since I’ve had the time and presence of mind to blog. My apologies to anyone who gave up long ago on my coverage of social interaction design topics. … Continue reading
