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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: April 2011
Of small and large form social games and gamification
I have been meaning to write further about social games and the gamification of social media for a while. Some recent binging over on Empire Avenue lit the fire. I want to outline a few points, not in great depth … Continue reading
Posted in Design, Social practices, SxD Theory, UX
Tagged EA, empireavenue, gamification, social games, sxd
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Theoretical underpinnings of social interaction design
I have been meaning to write this post for a while now in order to provide readers with a big picture introduction to the theory behind social interaction design. I have much of this in the white papers and reading … Continue reading
Whither whrrl (and other social commerce plays)?
Groupon’s acquisition yesterday of Whrrl gives cause for some speculation into what’s coming in the local social deals space. First and most obviously is that deals are going social. Whrrl was all about capturing individual member interests and tribalizing them … Continue reading
Posted in Marketing
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