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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: June 2011
Google+ Circles: Groups, Filters, and Stream Bubbles
So the paint is still wet on Google+, but I have had a chance to spend time in it and get a feel for how Circles have been implemented. As I wrote yesterday about social boundaries, and the awkwardness of … Continue reading
Google+ circles, hard and soft
I haven’t used Google+ yet, so these thoughts are uninformed by any product use or testing. But they’re conceptual, anyway, so no matter. It’s a given that one of the byproducts of mediating social technology use is that the technology … Continue reading
Posted in Design, Social practices, Streams, UX
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Challenges of local social commerce
Through client work over the past year, I’ve become somewhat familiar with local social commerce. More than I had expected. I’m not really a deals-oriented kind of guy. Not much of a shopper at all, in fact. But the propositions … Continue reading
Posted in Marketing, Social practices
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