I know that brands want to figure out how to use social media to do their branding work. And being brands, and generally well-0versed in the dark arts of marketing and sales, skilled brand professionals
A long while back I wrote up a case for a message-based social networking standard that would couple posts and responses, and which would permit actions on posts that could be updated on participating social
A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement,
It’s time to get real on gamification. I’ve seen much written about gamification. About what it is, how it works, and how to use it. Gamification as a kind of social mechanism that can be
Google+ is still very, very, young. But the internet doesn’t wait. And when a new service is adopted and welcomed by journalists reporting on the very medium in which the service is launched. Well, you’re
I’m working on a new gig and this time focusing on deepening engagement using gaming strategies and the like. Every time I go down this road it strikes me just how much about social games