July 2011 29
The brands don’t get it
Posted By : Adrian Chan

I know that brands want to figure out how to use social media to do their branding work. And being brands, and generally well-0versed  in the dark arts of marketing and sales, skilled brand professionals

July 2011 29
Google+ Circles: a new design for talk?
Posted By : Adrian Chan

A long while back I wrote up a case for a message-based social networking standard that would couple posts and responses, and which would permit actions on posts that could be updated on participating social

July 2011 28
Checking in: brands and social games
Posted By : Adrian Chan

A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement,

July 2011 28
The cynicism of gamification
Posted By : Adrian Chan

It’s time to get real on gamification. I’ve seen much written about gamification. About what it is, how it works, and how to use it. Gamification as a kind of social mechanism that can be

July 2011 28
Google+, minus growing pains
Posted By : Adrian Chan

Google+ is still very, very, young. But the internet doesn’t wait. And when a new service is adopted and welcomed by journalists reporting on the very medium in which the service is launched. Well, you’re

July 2011 21
Social games: not just competition
Posted By : Adrian Chan

I’m working on a new gig and this time focusing on deepening engagement using gaming strategies and the like. Every time I go down this road it strikes me just how much about social games