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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: July 2011
The brands don’t get it
I know that brands want to figure out how to use social media to do their branding work. And being brands, and generally well-0versed in the dark arts of marketing and sales, skilled brand professionals know that consumers respond out … Continue reading
Posted in Marketing
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Google+ Circles: a new design for talk?
A long while back I wrote up a case for a message-based social networking standard that would couple posts and responses, and which would permit actions on posts that could be updated on participating social networks to show state in … Continue reading
Checking in: brands and social games
A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement, incentives and rewards, and richer … Continue reading
Posted in Marketing, Social practices, SxD Theory
Tagged gamification, social games, sxd
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