Monthly Archives: July 2011

The brands don’t get it

I know that brands want to figure out how to use social media to do their branding work. And being brands, and generally well-0versed  in the dark arts of marketing and sales, skilled brand professionals know that consumers respond out … Continue reading

Posted in Marketing | 3 Comments

Google+ Circles: a new design for talk?

A long while back I wrote up a case for a message-based social networking standard that would couple posts and responses, and which would permit actions on posts that could be updated on participating social networks to show state in … Continue reading

Posted in Streams, UX | Tagged , , | 1 Comment

Checking in: brands and social games

A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement, incentives and rewards, and richer … Continue reading

Posted in Marketing, Social practices, SxD Theory | Tagged , , | Leave a comment