Better social media engagement through user experience and social practices
Whether by design or by accident, every social tool is an instance of a generalizable social model. The model is defined by the types and modes of social interaction built into the system as enabling
Of all social tools still going strong today, twitter’s use of the follow/follow back as a means of launching and gaining traction has been the most copied. I can’t think of a faster way to
If our many social tools have one thing in common, it’s sharing. Sharing that is often overwhelming. Overwhelming, because it produces further sharing demands and expectations, and because it communicates itself, and often notifies about