-
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: August 2011
End of daily deals, or are social deals still ahead?
There have been a lot of signs recently that social media is prime for some critical pause and reflection. Anemic growth in user acquisition, a sense of fatigue, copycat sites and services, and unworkable business models all point to industry … Continue reading
Posted in Marketing
View Comments
Death of the checkin 1.0
So Facebook, confronting a conundrum on where to press on user activity — Places or Pages — has nullified the Place checkin. In favor of location tagging, which is now possible from inside of Facebook posts (no need to be … Continue reading
Posted in Social practices, SxD Theory, UX
View Comments
Social media 1.0 coming to an end?
It’s out there, in the air, a murmur if not clear as writing on the wall. Hushed whispers about feed fatigue. Seasonal slowdown. A proliferation of bots. And among the real users: a sense that it’s always more of the … Continue reading
Posted in Design, Social practices
View Comments
