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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Author Archives: Adrian Chan
The secret sauce of social
This is for anyone who enjoys thinking about what makes social media what it is, how it works, and why. In particular, it’s for user experience and interaction designers. But there are some morsels in here that should be helpful … Continue reading
Posted in Design, Social practices, SxD Theory, UX
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When should you think about social interaction design?
Social interaction design is not just and strictly “design.” There’s no designing social, insofar as designed social interactions and experiences would be nothing shy of the nefarious and misguided efforts of past European social engineers. To say nothing more of … Continue reading
Check out the new check in
So Google is going to offer deals for check ins. No doubt this extends Google’s grip on merchant online advertising, providing for a new kind of offering as well as for a new means of connecting with customers. (Neither is … Continue reading
Posted in Marketing, Social practices, UX
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