Better social media engagement through user experience and social practices
I’m pleased that the Bain company conducted research into social media users. Honestly and with earnest affirmation. However, the types they found among us users beg a few questions. And I should state up front
Gowalla re-launched its service today in a blog post titled: A New Gowalla. The move confirms what most of us already know — gamification has but a limited appeal. Seems both Foursquare and Gowalla reached
Brian Solis has a post out today that struck me for its leadin picture. Accurate or not, I’m not sure, but the picture shows what looks to be a gatorade social media monitoring station. Command
There have been a lot of signs recently that social media is prime for some critical pause and reflection. Anemic growth in user acquisition, a sense of fatigue, copycat sites and services, and unworkable business
Google finally seems to have found a viable path to social. Twitter has taken on substantial investment for growth. Facebook just released its marketing api for advertising and stories. Mobile usage is up, way up,
As social tools evolve, they naturally accumulate increasing amounts of data about users. This data is often used to feed back into the site or service, say, for the purpose of showing overall use, leaderboards,