March 2009
26
Social Media Consulting and Strategy by a Social Interaction Design Specialist
No Comments
March 2009
02
I Want Candy. Skittles embraces Twitter embraces Skittles
Last night, when campaign managers probably figured it was safe to soft launch quietly, and with the protection of nightfall, Skittles turned its home page into a twitter profile page. “Skittles” was soon the largest
November 2008
17
Social Media PR Playbook: Thoughts
I’ve been gestating ideas for the past several days around ways to use social media for PR purposes that would exceed the normal use of social media tools to print and distribute PR messaging. It
November 2008
13
TheHornGroup panel on PR and social media: an email
This an email exchange between myself and Edelman Sr VP Christel van der Boom on last night’s panel at the Horn Group. We thought it would be worth sharing. I’ve simply copied the final email
October 2008
30
Social media monitoring and packaged care: Pick UPS, Push UPS
I thoroughly enjoyed the presentation by UPS’s Debbie Curtis-Magley at Tuesday’s Blogwell in San Jose. Her topic was social media monitoring, and her team’s experiences watching conversational media for UPS-related traffic. Keen to learn what
October 2008
28
Cisco Disco Very Video: Cisco Uses Vlogs.
I’m at blogwell in San Jose, listening to John Earnhardt Cisco Systems and Ken Kaplan from Intel discuss corporate blogging strategies. Cisco favors video, which is in keeping with its own telepresence efforts. Video has