In a conversation with a colleague yesterday, I got to thinking about the difference between big and small UX. Big UX being strategic; small being UI and application interface design. The two belong to a
The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of
I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising.
This post began as a comment on Messification: Why Games Should Be Designed to Be Games First by John Ferrara The debate around games and gamification are nothing new. Games are nothing new. But the question for
User experience designers seem to come in two flavors. Those who tackle the big form. And those who master the small form. Big form being user experience from a situated but holistic perspective. Small form
These observations on challenges of integrating UX into Agile resonate with me. One solution to the problem of integrating UX into Agile is a matrix (see below). This might be overkill in some projects. But