Better social media engagement through user experience and social practices
The tyrranny of the one-click solution With Facebook likes now portending a more public, socially searchable, semantically-related, distributed and increasingly ubiquitous social web experience, it’s worth asking What comes next? What comes after the one-dimensional
As some of you know, I find the conversational strategies of branding and marketing on twitter fascinating. And of using feeds/streams for talk-based marketing in general. But I’m just now catching up on twitter’s recent
Twitter is now reporting that 50 million tweets bleep through the grid every single day. It’s a staggering number, 600 per second, of which “approximately 83 tweets per second contain product or brand references (20%)”
It has been a busy week for realtime social media enthusiasts. Google’s launch of Buzz has given us something to try out and to talk about, and this has been the biggest test of a
I wrote recently about the differences between twitter and Buzz, conjecturing that perhaps Buzz is micro-commentary. I have had a few more thoughts on this that I would like to share. I wrote in that
An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as