This is just a short post on twitter analytics tools, not the hefty ones but the lite ones. It’s a “get this off my chest” kind of post, combined with a “what do you all
The recent skittles twitter campaign used a feature in limited testing at twitter. It’s called integrated search, or real-time search. You could see it at work Sunday & Monday on the skittles.com homepage, or in
Last night, when campaign managers probably figured it was safe to soft launch quietly, and with the protection of nightfall, Skittles turned its home page into a twitter profile page. “Skittles” was soon the largest
In client work recently I have come up against the the importance — and difficulty — of satisfying multiple user positions and experiences. Social media work because the author and the reader are satisfied. Sure,
This is a re-post of a comment left on a post by Larry Irons, who commented on my recent post about HP labs’ research on twitter’s social networks. My comment became a post unto itself.
I missed this research on twitter social networks as i was taking time away from the internets when it was posted. Here’s Jeremiah Owyang’s coverage of network analysis conducted at HP labs. The research does