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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: ixd
Principles of Social Interaction Design (pdf)
Imperfect and unfinished as any project on contemporary products will be, my Principles of Social Interaction Design is now available for free download. This project has taken a couple of years, and in places bears the marks of a theory worked … Continue reading
Posted in Design, Social practices, SxD Theory, UX
Tagged Design, ixd, psychology, social interaction design, sociology, sxd, theory, user experience, ux
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On the importance of social interaction design for social startups
This post is an attempt at reaching the startups and social application companies out there that don’t have in-house social interaction design. And the many angels, funders, and venture firms that back them. I would like to say a few … Continue reading
Social interaction design 101
The design of social media tools and services is a bit of an art, and a tricky one at that. Where design methodologies exist, they compete with business requirements and a rapidly changing landscape. Where business goals exist, they, too, … Continue reading
