October 2006 17
What if mass media went away?
Posted By : Adrian Chan

Here’s a thought experiment: What if the internet were to absorb mass media? What if radio and television were to disappear entirely, their services absorbed into the net, handled by a number of competing players

October 2006 13
YouTube: videos are signs, watching is social
Posted By : Adrian Chan

Marshall McLuhan, in Understanding Media, writes: “What we are considering here, however, are the psychic and social consequences of the designs or patterns as they amplify or accelerate existing processes. For the ‘message’ of any