Better social media engagement through user experience and social practices
The world of institutional social media use is fraught with tricky choices and ambiguous policy diktats. What can an institution say and not say? What can it do and what should it not do? Is
This post is a re-poste of a comment. On a post about story telling (branding, narrative, and the media). The Hero’s Journey of Open Design. I’m sharing it here because the comment became a bit
I’ve been following a lot of financial news of late. Not just because it’s interesting, in a “the end of the world is nigh” kind of way. Because it’s immensely complex. And I like complex
Marketers are using the phrase “zero moment of truth” to describe the challenge they face in online marketing and sales. The challenge being that, unlike the “first moment of truth” customers experience when first ogling
“A timetable, such as a schedule of the times at which trains run, might seem at first sight to be merely a temporal chart. But actually it is a time-space ordering device, indicating both when
Folks in the social media space want to know if brands should be on Empire Avenue. The site’s on fire, like it or not, and as it goes in this industry, flames attract attention. Some