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Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

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March 2009 01

Contingencies in Social Media

Posted By : Adrian Chan

There’s a concept we don’t use nearly enough in social media, even though it describes what is possibly the single-most important phenomenon of online interaction: contingency. It means, roughly, that one thing is contingent on

October 2008 27

What Goes Up One Way Comes Down Another

Posted By : Adrian Chan

I’ve had a few notes sitting here in my text editor on asymmetries in social systems. For example, that when the stock market is rising, it has no upper limit; but when falling, its lower

Gravity7

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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