The third law of social interaction design is that communication is transformed by the medium, which separates what is said from the saying of it. In everyday face-to-face encounters, we say something by speaking. But
The recent skittles twitter campaign used a feature in limited testing at twitter. It’s called integrated search, or real-time search. You could see it at work Sunday & Monday on the skittles.com homepage, or in
“In the economic and legal systems that have preceded our own, one hardly ever finds a simple exchange of goods, wealth, and products in transactions concluded by individuals. First, it is not individuals but collectivities
Last night, when campaign managers probably figured it was safe to soft launch quietly, and with the protection of nightfall, Skittles turned its home page into a twitter profile page. “Skittles” was soon the largest
Alfred Hitchcock used to say that he never made a “Whodunnit” movie. His movies were “For whom was it done?” In fact a lot of his movies begin with the crime. In some, the victim
There’s a concept we don’t use nearly enough in social media, even though it describes what is possibly the single-most important phenomenon of online interaction: contingency. It means, roughly, that one thing is contingent on