Social Media and Social Interaction Design Rates

I am available for a variety of engagements, from informal meetings and calls to white-boarding and brainstorming sessions, documentation and write ups, requirements specs, screen mockups, competitive analysis, and more. I try to carry two to four clients at a time, some for ongoing consulting (including retainers). Under the right circumstances, more formal relationships can make sense.

If you are in the social media business, or are considering it, it can't hurt to place a call! I am at 415 516 4442.

Studies

I have studies done for clients, and out of personal interest, in several areas of interest to social media. They allow me to ramp up to client project work quickly and effectively. Each study is a framework that describes the primary social engine engaged by a social media site, be it a community, a vertical, a tool, an economy, game, etc. They include:

• social analytics, social network analysis, activity analysis
• social gaming
• online dating services
• widgets and modular social media platforms
• blogging and commenting
• rating, voting, and ranking systems
• review and recommendation engines
• fan communities and entertainment media
• video, chat, commenting, and game-based interactions
• profiles and social networking
• trust circles and local area experts
• semantic analysis, sentiment analysis
• volunteer and non profit communities
• change and global issues
• social presence tools
• micro-blogging and chat

Deliverables

• strategy and industry analysis
• viral marketing campaigns
• audience and community engagement improvements
• feature and functionality specs
• marketing requirements documentation
• product requirements specs
• screens and mockups

Rates

Discovery phase: $1,500

• 5 - 10 page write up of initial impressions of
• your site or service
• short and medium-term needs
• successes and areas for improvement
• study of current site's main social practices and corresponding features
• recommendations for further engagement

Preliminary site audit: $3,000 - $5,000

• 10 - 15 page write up plus meetings
• strategic views of market opportunities and position
• success in generating user engagement, audience participation, and gaining user adoption
• recommendations for site revisions and improvements: UI, interaction design, user experience
• commentary on use of web 2.0 applications and site features
• recommendations for revised features and applications as well as new ones for the purpose of higher engagement and participation rates
• recommendations for ongoing strategic decisions
• recommendations for extended or diversified product and service offerings
• references to sites and services that might integrate well with your site and service

Requirements specs: $3,000 - $5,000

• marketing requirements
• use cases
• product requirements
• page layouts
• user and site flow
• mockups

For funders, financiers, angel investors

Assessments and Consultations: Retainer, or day rate of $1,000

• help in selection and vetting of social media prospects
• contribute site or service feedback
• make specific suggestions and recommendations for improvement
• offer strategic input into product development and market opportunities
• offer recommendations for possible media, publishing, brand and product partnerships
• assess social media site/service viability
• assess social media site/service usability
• detail use cases, user personas, audiences and markets, and other sociographic views
• contribute market research
• explore market opportunities

For startups

Negotiable

• Early market research
• Use cases and scenarios
• Product and marketing requirement summaries
• Preliminary feature specs
• Design documents
• User flow
• Interaction and communication definitions
• Screen mockups
• Strategic partnerships and participation, networking, introductions, etc