{"id":120,"date":"2008-04-14T08:51:00","date_gmt":"2008-04-14T15:51:00","guid":{"rendered":"http:\/\/gravity7.com\/blog\/media\/2008\/04\/new-slideshow-on-social-media-user-competencies.html"},"modified":"2008-04-14T08:51:00","modified_gmt":"2008-04-14T15:51:00","slug":"new-slideshow-on-social-media-user","status":"publish","type":"post","link":"https:\/\/www.gravity7.com\/blog\/media\/2008\/04\/new-slideshow-on-social-media-user.html","title":{"rendered":"New slideshow on social media user competencies"},"content":{"rendered":"
This slideshow introduces a view of the social media user that emphasizes the sociability, communication, and interaction skills and competencies. In it I make the argument that user experience and interaction designers approach social media with the user’s social interests in mind — and not “needs” and “goals.”<\/div>\n
<\/div>\n
I set the user’s interest in his or her self image, interest in others, and relational interests. These can be used to build a set of social media <\/span> competencies, from “telling” about oneself to moderating conversation. Based on social skills but modified to fit the particularities of web and social apps, these competencies might offer a better approach to grasping the user experience than concepts based in a model of user needs.<\/div>\n
<\/div>\n
The big idea here being that social, communicative, and relational “interests” are radically different than the interests based in a cognitive science-based view of the “rational actor.” That said, the presentation’s light on theory!<\/div>\n
<\/div>\n
A follow-up presentation will look at psychological personalities and propose alternate “personas” for use in social media design.<\/div>\n
<\/div>\n
<\/div>\n
Downloadable versions <\/a>of this presentation (keynote, ppt, and pdf), and on slideshare.<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/embed><\/object><\/p>\n
\"SlideShare\"<\/a> | View<\/a> | Upload your own<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This slideshow introduces a view of the social media user that emphasizes the sociability, communication, and interaction skills and competencies. In it I make the argument that user experience and interaction designers approach social media with the user’s social interests in mind — and not “needs” and “goals.” I set the user’s interest in his…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[9,45,28,10,5,6,18,47,46,14,8,15,43],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","tag-interaction-design","tag-presentations","tag-social-interaction-design","tag-social-marketing","tag-social-media","tag-social-software","tag-sociology","tag-sxd","tag-sxd-social","tag-theory","tag-web-20","tag-web2-0","tag-web20"],"_links":{"self":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":0,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}