{"id":205,"date":"2009-04-07T09:51:00","date_gmt":"2009-04-07T16:51:00","guid":{"rendered":"http:\/\/gravity7.com\/blog\/media\/2009\/04\/social-media-personalities-and-personas-2-0.html"},"modified":"2009-04-07T09:51:00","modified_gmt":"2009-04-07T16:51:00","slug":"social-media-personalities-and-personas","status":"publish","type":"post","link":"https:\/\/www.gravity7.com\/blog\/media\/2009\/04\/social-media-personalities-and-personas.html","title":{"rendered":"Social media personalities and Personas 2.0"},"content":{"rendered":"<p>I&#8217;m featured today in a <a href=\"http:\/\/hottub.hotstudio.com\/2009\/04\/personas-20\/\">Hot Studios interview<\/a> with me about my <a href=\"http:\/\/www.gravity7.com\/blog\/media\/2008\/12\/social-media-personality-types.html\">social media personality types<\/a>. Coincidentally, or serendipitously, I&#8217;ve been working for the past several days on conversation models for social media designers, interaction designers, and social media user experience experts.<\/p>\n<p>There is a organization in the forms of talk we get even in openly-structured social media tools like twitter. It&#8217;s less noticeable, but I&#8217;ve recently returned to Eric Berne&#8217;s <a href=\"http:\/\/en.wikipedia.org\/wiki\/Games_People_Play_(book)\">Games People Play<\/a> for more inspiration from his  transactional analysis (one of many psychological theories of communication and interaction). And of course <a href=\"http:\/\/en.wikipedia.org\/wiki\/Symbolic_interactionism\">symbolic interactionism<\/a> always applies well to social media when modified for the screen.<\/p>\n<p>I think these personality types will become even more powerful when put into a social dynamics of social media. This would entail:<\/p>\n<ul>\n<li>which user personality types can form symbiotic and mutually-beneficial relationships<\/li>\n<li>which user personality types tend to produce large volumes of conversation<\/li>\n<li>what kinds of conversation those are<\/li>\n<li>which user personality types tend to organize flows of attention (especially in open social spaces like twitter)<\/li>\n<li>which user personality types tend to aggregate lasting audiences, followings, fans, and so on<\/li>\n<\/ul>\n<p>Because social media scale up and &#8220;get organized&#8221; on their own, it&#8217;s very likely that we&#8217;ll be able to find social patterns in their growth. And it&#8217;s likely that these patterns will correlate with the psychology of users who lead, follow, maintain, and grow online communities.<\/p>\n<p>Open social spaces grow differently than social networks in which relationships are <a href=\"http:\/\/bokardo.com\/archives\/relationship-symmetry-in-social-networks-why-facebook-will-go-fully-asymmetric\/\">symmetrical<\/a>. I think the absence of &#8220;real friendship&#8221; as a constraint on relationships creates a need for other means of surfacing and validating social hierarchy\/position\/rank. Influence measured as follower count is absurdly over-simplified. We&#8217;re all much better judges of who&#8217;s who than that!<\/p>\n<p>The sociology of face to face interactions and social encounters (<a href=\"http:\/\/en.wikipedia.org\/wiki\/Erving_Goffman\">Goffman<\/a>) however generally leaves individual psychology out of the picture. Interactions are understood as having a frame (including an opening, middle, and closing) that is strong enough to structure interactions without having to go to individual motives, interests, or needs. But that doesn&#8217;t work for us. User-centric design, and our physical separation from one another in social media, requires that our interaction models account for benefits to the user <span style=\"font-style:italic;\">individually<\/span> as well as <span style=\"font-style:italic;\">socially<\/span> or collectively.<\/p>\n<p>So some theory of psychology of online interaction is required. And the next natural step is a social dynamics that shows how different personalities, together, produce the kinds of content and activity that are effective and sustainable on social media. A social dynamics would take us a long way from the original concept of personas!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I&#8217;m featured today in a Hot Studios interview with me about my social media personality types. Coincidentally, or serendipitously, I&#8217;ve been working for the past several days on conversation models for social media designers, interaction designers, and social media user experience experts. There is a organization in the forms of talk we get even in&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[84,28,14],"class_list":["post-205","post","type-post","status-publish","format-standard","hentry","tag-personalities","tag-social-interaction-design","tag-theory"],"_links":{"self":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":0,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}