{"id":542,"date":"2011-03-23T17:38:54","date_gmt":"2011-03-24T00:38:54","guid":{"rendered":"http:\/\/www.gravity7.com\/blog\/media\/?p=542"},"modified":"2011-03-23T18:20:39","modified_gmt":"2011-03-24T01:20:39","slug":"542","status":"publish","type":"post","link":"https:\/\/www.gravity7.com\/blog\/media\/2011\/03\/542.html","title":{"rendered":"Social logics of mobile social apps"},"content":{"rendered":"<p>It&#8217;s been a very long time &#8212; going on six months &#8212; since I&#8217;ve had the time and presence of mind to blog. My apologies to anyone who gave up long ago on my coverage of social interaction design topics. I have been busy at a startup and when I&#8217;m busy, I tend to become single-minded about it. Plus the commute \ud83d\ude09<\/p>\n<p>I&#8217;d like to see if I can get back into an irregular but not lackadaisical rhythm &#8212; let&#8217;s call it sloblogging &#8212; of posting on social tools, their design, and social uses.<\/p>\n<p>So, without further ceremony, I&#8217;ll start with a few thoughts on the social logics of social apps. I&#8217;m new to these, so please pitch in.<\/p>\n<p><strong>Logics<\/strong><\/p>\n<p>The logics of social interaction around mobile anchor on the individual, extend presence to friend-social and peer-social, and may be articulated by means of social actions (gestures, sentiment), communication, structured chronologically (simple) or by rules (eg games).<\/p>\n<ul>\n<li>Personal<\/li>\n<li>Social with friends<\/li>\n<li>Social with social circles<\/li>\n<li>Communication<\/li>\n<li>Social action<\/li>\n<li>Live feed<\/li>\n<li>Game<\/li>\n<\/ul>\n<p><em>Modes of interaction<\/em><\/p>\n<p>Mobile apps, like social web experiences, are designed to capture participation and to facilitate use. Let&#8217;s call those production and consumption.<\/p>\n<ul>\n<li>A mode of production\n<ul>\n<li>Capturing user activity and actions<\/li>\n<\/ul>\n<\/li>\n<li>A mode of consumption\n<ul>\n<li>Enabling user browse, search, view<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>Outcomes and value<\/em><\/p>\n<p>The &#8220;value&#8221; produced, as in social web, is not only &#8220;utility&#8221; but also social (perception, relations, belonging, identity and all that good social stuff).<\/p>\n<ul>\n<li>Outcomes of <strong>personal<\/strong> are utility and ease of use, as in personal utilities and other tools designed to make life easier (cough)<\/li>\n<li>Outcomes of <strong>social with friends<\/strong> are recommendations and friend encounters, social coordination with friends<\/li>\n<li>Outcome of <strong>social with social circles<\/strong> are peer and affinity grouping around shared interests, eg related to places and happenings<\/li>\n<li>Outcome of <strong>communication<\/strong> is actual content using the naturally compelling features of talk and expression, which result in activity<\/li>\n<li>Outcome of <strong>social action<\/strong> is simplified communication that often says all that needs to be said but using gestures that are the same for everyone, so easily aggregated and tracked (words cannot be tracked)<\/li>\n<li>Outcome of <strong>live feed<\/strong> is higher degree of attentiveness for those who live in feeds, and a better interaction model for real time or near-real time events<\/li>\n<li>Outcome of <strong>games<\/strong> is magnetic attraction among some kinds of users, and if done right a compelling pitch to venues and vendors, who recognize the success of mobile social games and apps even if they don\u2019t use them<\/li>\n<\/ul>\n<p><em>Implications<\/em><\/p>\n<p>Implications of these value propositions, then, would point to the common features of mobile social apps.<\/p>\n<ul>\n<li>Saving, favoriting, adding<\/li>\n<li>Simple sharing (out to other services such as email, twitter, facebook)<\/li>\n<li>Check ins<\/li>\n<li>Feeds<\/li>\n<li>Gestures<\/li>\n<li>Sentiment expressions<\/li>\n<li>Commenting and messaging<\/li>\n<li>Games, badges, achievements, leaderboards<\/li>\n<li>Aggregated views of activity: local, friends, social, community, players, public<\/li>\n<\/ul>\n<p>These seem to capture the basic logics of mobile social use cases. For design purposes then, mobile apps should execute well around a chosen logic. User behaviors can then coalesce quickly into social patterns and practices.<\/p>\n<p>Have I missed any?<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a very long time &#8212; going on six months &#8212; since I&#8217;ve had the time and presence of mind to blog. My apologies to anyone who gave up long ago on my coverage of social interaction design topics. I have been busy at a startup and when I&#8217;m busy, I tend to become&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112,107,110],"tags":[47],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-social-interaction-design-topics-and-issues","category-theory-and-methods-of-social-interaction-design","category-social-web-user-experience","tag-sxd"],"_links":{"self":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":4,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/posts\/542\/revisions\/547"}],"wp:attachment":[{"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gravity7.com\/blog\/media\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}