What does a brand brand? A product, a service? Or an expectation—a guarantee perhaps? Brands allow us to expect from the future more of what we experienced in the past. They represent continuity and consistency over time. That’s why we trust them. Brands help us to filter out the signal from the cacophony of noise that clamors for our attention. Brand is the sedimentation of experience in the form of a representation: a sign of trust.
About Me
- Name: adrian chan
- Location: san francisco, California, United States
I'm a social interaction designer, consulting to social media companies, and part-time social technology theorist. I'm fascinated by communication issues, and try to stay abreast of new technologies while maintaining a critical distance (helped by a passion for theory and philosophy). Of late I've been v interested in climate change and issues facing the planet's well being and future. I'm an audiophile and music nut, and play guitar for pleasure. Because I consult I spend a good deal of time in cafes. Where I will frequently become over-caffeinated.
<< Home