Introduction

Gravity7 is the home of social interaction designer Adrian Chan. Social interaction design is the design of social media. It combines user interface design, user experience design, and interaction design with a focus on the social practices that make social media successful. I have a set of interaction frameworks that apply to a variety of online social practices, their business models, and requirements for success. These are user-centric models of social interaction that account for what users do, what interests and motivates them, keeps their attention or sustains participation, organizes their relationships, activities, and more.

Quick links

Social Interaction Design

Writings

© 2007 by Adrian Chan. All Rights Reserved.