Adrian Chan works as Gravity7, a web 2.0 and social interaction design consultancy offering best practices applications of UI, UX, and interaction design solutions for social software and social media startups, online communities, user-generated content sites and more. He is based in San Francisco, California. Rates and engagements.
To explore working with Adrian, reach him at: Adrian [ at ] gravity7 [ dot ] com; and at 415 . 516. 4442
Social interaction design approaches social media from the user's perspective, recognizing that we are different people and also different kinds of user. Rather than ask how to get users to do X, Y, or Z, we ask what motivates the user. And who motivates the user. Given what users bring to the product or service, what is likely to emerge from social participation?
The social interaction design perspective is deeply psychological, and addresses the ways in which users become engaged and compelled to use or consume social media.
It is about understanding applications, services, and campaigns in terms of the ways that we connect, communicate, interact. I how we see ourselves, others, and our audiences.
Social interaction and user experience guru for social media startups. Expertise, product specs, design briefs, page flow and other design documentation for social media applications. Documentation of user experience and social interaction guidelines for satisfaction of multiple user interests in multiple use cases.
Social navigation, inforation architecture, form pages, social application UI elements and action system designs. Flow and behavior modeling and detailing. Incentive systems, roles, leaderboards, system messages, analysis, and more for in-depth widget and application performance.
Social media content analysis, feature design, layout and implementation, from a usability perspective as well as from a social practice perspective. Start-to-finish system concepts, mockups, and design work.
Social media review detailing the health and well-being of your social media application or campaign. An assessment of engagement and evaluation of success in user adoption.
Social media PR and marketing campaign guidance and validation. Obtain some piece of mind that what you have thought of is something that people will do. Anticipate your results. Get advice on which analytics tools to use (I know and have relationships with Techrigy, Radian6, and VisibleTechnologies) and how to make the most of them.
Non-profit and cause-marketing strategies and social media consulting, from stand-alone communities to social media campaigns.
Conversational media campaigns. Get creative advice on social media campaigns that leverage the word-of-mouth-marketing opportunities in social media. I can help you find the line you don't want to cross. And help you develop skills and talents internally.
Consulting by the hour, day, project. Or have me on retainer for on-call troubleshooting and ideation. For more on rates and deliverables, and a bit more on what I do, click here.
(current clients under non-disclosure agreements)
© 2007 by Adrian Chan. All Rights Reserved.
