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Digital transformation is dead! Long live digital transformation!

The arrival of generative AI is disrupting the the workplace and looks to have a dramatic impact on consumer technologies and experiences. Design has not found its place yet in this shakeup. As an ex-UX and web designer and developer, I believe that AI is an opportunity for design. But design will have to embrace new modes of interaction, including those that are less visual than they are conversational and linguistic.

I bring a deep interest in sociology, psychology, and philosophy to a communication-centric design approach that I believe fits generative AI nicely. I view interaction design in this space as a matter of speech and language grounded in natural language use and user competencies. That is, technology should adjust to meet the user, rather than the other way around.

My work experience has included projects with startups dating back to the early web years as well as large multinationals operating complex ecommerce experiences. I am as interested in developing AI-centered product as engaging in corporate implementations and associated organization design. I believe that I have a unique perspective on the development and deployment of AI given a background in media and communication theory and experience in social interaction design. Whilst AI is not yet socially capable, it is evolving that way.

Contact me at LinkedIn to discuss your projects. I can bring strategic thinking and product ideation to your efforts, as well as engage at higher levels for internal corporate implementation roadmaps and design ideation.

With Deloitte Digital (2012-2017): partial client list

• Janssen
• Cisco
• Atlassian
• Agilent
• Wells Fargo
• Humana
• Intel
• Massage Envy
• TOMs
• Chevron
• Deloitte Tax

Social Interaction Design: partial client list

• Likelist
• Klout
• Extractable
• Traction
• Partec (Peerpong)
• Sociable (formerly PartyBuzz)
• Greatnonprofits.org
• Razoo
• AdCouncil
• Orange (France Telecom)
• Asmallworld
• Anderson DBB
• Popularmedia.com
• TrustedOpinion.com
• Razoo.com
• Click.tv
• Clipsync.com
• Goingon.com
• France Telecom
• Echo
• Brickriver.com
• Ourstory.com
• 3bubbles
• Great Non Profits

Web Partial Client List

• The Yoga Journal (custom cms development and complete site with ongoing updates )
• Game Ready (complete web site update and maintenance)
• Marin Bikes (complete web site)
• Sierra Designs (complete site updates; ongoing)
• Intraspect (Identity, UI, and site)
• Webvan (UI review and icons)
• Reel.com (identity, site, and consulting)
• Smith & Hawken (site)
• EZ Login (site and consulting)
• Wave 38 (site and consulting)
• The Busy Planet (site and consulting)
• Winkler Advertising (online application interface)
• Briggs & Riley (site and consulting)
• Addwater (naming)
• Next Monet (naming)
• Tanqueray (naming)
• Co-owner, SF Matchmaker franchise

       

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