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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Monthly Archives: March 2010
Rethinking thin: social relationships in social media
In a recent post titled The Social Media Bubble, Umair Haque raises some provocative questions concerning the value of the relationships we form on the internet. His post has drawn some attention, and I’d like to quickly throw in my … Continue reading
Geosocial filter failure
I have been off blogging for a couple weeks while taking time to make headway on a book on the principles of social interaction design. I don’t like being away from blogging this long. It can precipitate lifestyle changes in … Continue reading
Eleven tips on how to apply social interaction design thinking
One of the key social interaction design deliverables is the social interaction design requirements document. Like the market requirements document, this spec covers social needs and requirements. Social needs of the product, of users, and of course, the business served … Continue reading
