I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising.
In a recent post titled The Social Media Bubble, Umair Haque raises some provocative questions concerning the value of the relationships we form on the internet. His post has drawn some attention, and I’d like
This piece has been adapted from a white paper I have in progress on the social web and social media. The paper concerns the deep relationality of social media. This is an excerpt on the