September 2010 21
How to write commercial tweets and posts
Posted By : Adrian Chan

I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall

September 2009 30
Socially-mediated branding: Revangelism?
Posted By : Adrian Chan

I have been talking about socially-mediated branding without having really offered a description of what I mean by it. In follow up to yesterday’s post on consumers and their identification with brands, I want to

November 2008 17
Social Media PR Playbook: Thoughts
Posted By : Adrian Chan

I’ve been gestating ideas for the past several days around ways to use social media for PR purposes that would exceed the normal use of social media tools to print and distribute PR messaging. It