Better social media engagement through user experience and social practices
As some of you know, I find the conversational strategies of branding and marketing on twitter fascinating. And of using feeds/streams for talk-based marketing in general. But I’m just now catching up on twitter’s recent
I’ve been gestating ideas for the past several days around ways to use social media for PR purposes that would exceed the normal use of social media tools to print and distribute PR messaging. It
I’m at blogwell in San Jose, listening to John Earnhardt Cisco Systems and Ken Kaplan from Intel discuss corporate blogging strategies. Cisco favors video, which is in keeping with its own telepresence efforts. Video has
In our never-ending quest to define social media — whether for ourselves or for our clients — there’s one tendency that stands out, and I think it’s the result of a simple semantic slip. We