Marshall McLuhan, in Understanding Media, writes: “What we are considering here, however, are the psychic and social consequences of the designs or patterns as they amplify or accelerate existing processes. For the ‘message’ of any
“If I wish to observe one of my own lived experiences, I must perform a reflective Act of attention. But in this case, what I will behold is a past experience, not one presently occurring.
We think about social media, and social software (sites like Myspace.com, Friendster.net, Tribe.net) in different ways, but usually as software, or as a communication tool, online application or site. Though it was there the whole