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Gravity7: Social Interaction Design SxD By Adrian Chan

Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

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February 2009 19
Small talk in Tinychat: from twitter to chat
Posted By : Adrian Chan
Comment : 1

I had one of those eureka moments yesterday trying out tinychat from twitter. Tinychat is a “disposable” chatroom launched from a tinyurl. You tweet the room’s address and wait to see who shows up. Several

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February 2009 16
Short post on unstructured vs structured social media
Posted By : Adrian Chan
Comments : 5

This is a short post I want to put out there to get discussion going on structure in social media. As I’m still thinking about talk tools, and short-form messaging (“status culture”) in particular, I’m

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February 2009 16
A short post on discovery vs creation, relating to social media
Posted By : Adrian Chan
Comments : 2

I was thinking last night about an essay Michel Foucault once wrote about two competing concepts of the Self in major world religions. It’s been so long that I don’t now recall which essay it

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February 2009 12
Paradoxes of social media: Twitter, Facebook, and status culture
Posted By : Adrian Chan
Comment : 1

All social media work only because we use them. And thus it’s a given that the social technologies that attract and get the most use tell us something about what works: from a technical standpoint

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February 2009 11
Status culture: facebook, twitter, and what they mean
Posted By : Adrian Chan
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In a series of posts over on JohnnyHolland.org I recently made an attempt at teasing out social interaction design issues specific to lifestreaming. Lifestreaming was last year, and the year before, the sort of rich

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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