This is just a short post on twitter analytics tools, not the hefty ones but the lite ones. It’s a “get this off my chest” kind of post, combined with a “what do you all
Disclaimer and editorial note — this is not a rant. I don’t rant in public. This isn’t even constructive criticism. Or as Joseph Cotten misspeaks it in Citizen Kane, when trying to say “dramatic criticism,”
The recent skittles twitter campaign used a feature in limited testing at twitter. It’s called integrated search, or real-time search. You could see it at work Sunday & Monday on the skittles.com homepage, or in
Last night, when campaign managers probably figured it was safe to soft launch quietly, and with the protection of nightfall, Skittles turned its home page into a twitter profile page. “Skittles” was soon the largest
There’s a concept we don’t use nearly enough in social media, even though it describes what is possibly the single-most important phenomenon of online interaction: contingency. It means, roughly, that one thing is contingent on
This is a re-post of a comment left on a post by Larry Irons, who commented on my recent post about HP labs’ research on twitter’s social networks. My comment became a post unto itself.
