Kraft cheesy singles — using social apps for branding

Out with friends last wk from a local social marketing firm and while enjoying the pleasant blend of mojitos and metabolic processes, the topic of branding and advertising on social media bubbled up. A silly and giddy exchange ensued. Agreed that a Kraft page on Facebook is like a box of mac and cheese in the toiletries section, I suggested a Kraft cheesy singles Likeness or dating app. Why not? How about Kraft cheesy singles Likeness questions?

How do you like your singles?

a) cheesy cheesy cheesy!
b) goodness all in one wrapper
c) warm
d) in the bread

Where do you get your singles?

a) at the corner store
b) at the bar
c) one at a time please!
d) in bulk

Where do you keep your singles?
a) stored up for a lonely night
b) in your pantry
c) in my drawers
d) in the bread

and so on…

Facebook users would click through and match with their friends. Krafty or silly, it’d sure be more fun than joining a Kraft Facebook page….

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