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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Author Archives: Adrian Chan
Principles of Social Interaction Design?
Principles of Social Interaction Design? Social media are talk technologies. They are the means of production in an age of communication. They aid in the production and exchange of knowledge and information and culture, based on human interests. They are … Continue reading
Posted in Design, SxD Theory, UX
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Designing Social for the Enterprise
I remember attending a local unconference for social startups several years ago. This was in the heady days when social was fresh and much had yet to be defined. Session after session plumbed the myriad possibilities of mining user-generated content … Continue reading
Posted in Design, Social practices, SxD Theory, UX
Tagged enterprise, sad, social tools, ux
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Social design of the collaborative economy
Lots of interesting attention of late being paid to the collaborative economy. Collaborative economies are of course nothing new. Prior to the rise of capitalism and the organization of society around production and economic trade, most societies were collaborative economies. … Continue reading
Posted in Design, Social practices, SxD Theory, UX
Tagged collaborative economies, social interaction design, sxd
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