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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Author Archives: Adrian Chan
Principles of Social Interaction Design (pdf)
Imperfect and unfinished as any project on contemporary products will be, my Principles of Social Interaction Design is now available for free download. This project has taken a couple of years, and in places bears the marks of a theory worked … Continue reading
Posted in Design, Social practices, SxD Theory, UX
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Big data, social data: which matters more?
By all accounts, there’s a big data revolution on its way, and soon. New, distributed, and increasingly real time database and data warehousing solutions have made big data storage and querying more viable. Data collection, of course, continues apace. And … Continue reading
Lean UX and lean startups: is trial and error the best way forward?
Lean UX is meant to be the user experience design approach best suited to the lean startup. Lean startups are meant to be the best business approach suited to the startup industry. And agile development, it goes without saying, the … Continue reading
